Areta will be present at the Milan Supersalone 2021

From 5 to 10 September Areta will exhibit its most innovative creations at the Supersalone in Milan in Hall 1 stand O1. Signed by the Salone del Mobile in Milan and curated by Stefano Boeri, the Supersalone will bring Rho Fiera back to being the epicenter of international design as well as a place with multiple possibilities for meeting, exchange, relationship and thought.

A great design exhibition

And it will be a “supersalone”, a major design exhibition, the first to tread the scene of the sector after months of pandemic distancing, reaffirming the centrality of the culture of design and innovation that has always been supported by the Salone del Mobile.Milano and Milan. The big news of the September event will be its opening every day not only to operators, but also to the general public, increasingly sensitive and passionate about quality furnishings.

The proposed format is that of a large design library which, for care and scenography, will enhance the novelties put in the catalog in the last year and a half by the companies together with their historical products. A fluid and dynamic display mesh will allow visitors to navigate freely within this immense national and international archive of excellence and know-how.

The exhibition will be defined by long parallel partitions, which will mainly house the products of the exhibiting companies on modular vertical walls. With a view to circularity, all materials and components of the set-up are designed to be disassembled and reused. As a corollary to the message of sustainability, thanks to the collaboration with Forestami, an area planted with over 200 trees will welcome visitors to the East Gate of the Fair and, at the end of the event, they will be planted in the Milanese metropolitan area.

A decidedly different edition, therefore, but intimately linked to the Salone del Mobile.Milano for the undisputed quality of the products on display and the prestige of the participating brands. All in full compliance with the health rules and protocols adopted at national level against the spread of the coronavirus.


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